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The CHU Sainte-Justine Foundation has launched a new public awareness campaign platform called “Grow Beyond”. Created by LG2, it features messages from the patients themselves, the
… read morereal heroes of this campaign. Each piece of the campaign highlights a real-life story of a child who has benefited from the exceptional care provided by CHU Sainte-Justine and made possible by the innovative research funded by the Foundation. The campaign features a three-minute TV spot called “The Orange”. Taking a short film approach, it plunges into a story told in the style of a fairy tale with animations reminiscent of children's drawings. It will run on television channels in Quebec until the end of October. A series of out-of-home posters and digital banners in French displaying tiny fists raised as a sign of victory complement the emotional film.
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Communications Director Julie Veilleux
Marketing Director Emmanuelle Ouimet
President Delphine Brodeur
Chief Executive Officer Delphine Brodeur
Agency
Strategy Director Sophie-Annick Vallée
Account Manager Marie-Christine Cayer
Strategic Planner Stéfanie Forcier
Account Handling Julianne Guilbault
Account Handling Judith Dupuis
Account Handling Karine Payette
Project Manager Justine Trottier
Agency Producer Isabelle Fonta
Illustration Manon Rémillard
Artist Cedrick Patenaude
Production
Producer Véronique Poulin
Producer Luka Tremblay
Photographer Raphaël Ouellet
Post Production / VFX Rodeo FX
Animation Director Ben & PH
VFX Supervisor Erik Gagnon
Producer Denise Dietz
Animation Xavier Sailliol
Animation Hannes Stummvoll
Artist Eric Stevenot
Colourist Benoît Côté
Compositing Cesar Mion
Compositing Camille Potvin
Compositing Anne Georges
Compositing Aurelie Lafitte
Editorial Gorditos
Editor Pénélope St-Cyr Robitaille
Music / Sound Circonflex
Sound Engineer Frédéric Laurier
Sound Engineer Craig Murdock
Music François-Pierre Lue
Music Olivier Girard
Music Paul-Étienne Côté
Music Supervisor Laurence Guichandut
PR YPR
President Yanik Deschênes
PR Director Laetitia Harty
Media Manager Pauline Lazarus
PR Jasmine Dufour-Grégoire
