The CHU Sainte-Justine Foundation has launched a new public awareness campaign platform called “Grow Beyond”. Created by LG2, it features messages from the patients themselves, the real heroes of this campaign. Each piece of the campaign highlights a real-life story of a child who has benefited from the exceptional care provided by CHU Sainte-Justine and made possible by the innovative research funded by the Foundation. The campaign features a three-minute TV spot called “The Orange”. Taking a short film approach, it plunges into a story told in the style of a fairy tale with animations reminiscent of children's drawings. It will run on television channels in Quebec until the end of October. A series of out-of-home posters and digital banners in French displaying tiny fists raised as a sign of victory complement the emotional film.
