Nissan QASHQAI: Elevate Your Urban Drive - Manchester

To launch the new Nissan Qashqai, showcase how this model transforms city driving and demonstrate how it can “Elevate Your Urban Drive”, TBWALondon has created one of the most epic road trips of all time, culminating in parking a car IRL on the side of the Truman Brewery in London. Kicking the campaign off are three CGI videos that cover the new Nissan Qashqai's journey from the Nissan factory in Sunderland, where it has been designed and built for more than 15 years, across key cities in the UK. The films are posted and supported through social channels, and with a unique partnership across Amazon platforms. The resolution of the campaign is an IRL gravity-bending stunt seeing TBWA/London and Nissan actually placing a real-life Nissan Qashqai on the side of the iconic Truman Brewery. Designed to capture the attention of amazed onlookers and create intense buzz, excitement and conversation around the latest iteration, the activation becomes the ultimate expression of how the new Nissan Qashqai, with its daring design, safety technology, latest connectivity and dynamic driving experience, allows you to “Elevate Your Urban Drive” - the line that brings the whole campaign together.