Lime: LimePass - National OOH Campaign

Lime, the world's largest shared electric vehicle company, has partnered with creative and media agency Cutwater to launch a national OOH campaign spotlighting the harsh realities of car ownership.

The campaign leverages witty copy and visually compelling images to spotlight the brand’s LimePass subscription, which offers discounted rates and unlimited free unlocks. The creative assets were developed and produced entirely in-house by Lime’s creative team. The local messaging in the content captures how the daily struggles and hefty prices that come with car ownership – such as insurance, gas, parking, maintenance, and repairs – can be solved with the benefits of LimePass.

Media was strategized and executed by Cutwater. The plan boasts a robust buy of street-level placements across major U.S. cities, including Washington D.C., Seattle, and Chicago.

The work signals the brand’s continued growth and ongoing dedication toward a micromobile future. It follows the recent partnership for the 2024 Paris Olympics, an initiative that supported tens of thousands of visitors in need of transportation, as well as the pilot programs for the latest LimeBike and LimeGlider innovations.

By offering riders a range of flexible options to save money, LimePass directly supports Lime's mission to create a future where transportation is shared, affordable and carbon-free.

Commuters can save on rides by downloading the Lime app on Apple and Google Play.