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Universidad Casa Grande: Uncomfortable - Personal Care

Uncomfortable, a designer accessory to make visible and denormalize the “pink tax”: an unjustified premium paid by all women to buy products exactly the same as men, simply because they are “for women of Ecuador.”

This price discrimination by gender affects 100% of women, who pay 11% more for identical products than men, increasing their cost of living by up to US$1,900 per year.
Credits Other credits

Presidente Creativo: Agustín Febres-Cordero

Chief Growth Officer: María José Pastor

Director de Cuentas: Ilse García

Ejecutiva de Cuentas: Paul Alvear, Emely Valencia

Planner estratégica: Solange Romo

Guion: Sergio Moraga y Gabriel Saavedra

Dirección de Arte: Gabriel Saavedra, Daniella Sánchez

Redacción Creativa: Gabriela Cuenca, Miguel Barreto.

Directora de cine: Olivia Kusijanovic

Director de fotografía: Andrés Franco

Asistente de fotografía: Gabriel Martinena

Protagonistas: Emely Valencia, Ninoska Pappe

Coordinación de producción: Mayra Castillo Vareles.

Director de Cámara: David Lopez

Asistente de Arte: Miguel Barreto.

Maquillaje: Emilia Briones.

Estilismo: Sebastián Pulla

Diseño de sonido: Vladimir Kusijanovic.

Editor: Sebastián Freire

Post productor: Sebastián Villena

Fotografía: Andrés Franco, Gabriel Martinena

Agencia Pr: Gran Idea

Music + Sound Design: Fletcher + Mundson

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