CarsIreland: Otto Motiv

When non-car people are in the market for a used car, they don't want to deal with eager car salesmen and their perceived funny business. They want to get from A to B and feel like someone has their back at a time when they feel vulnerable. Enter Otto Motiv, the new spokesperson for CarsIreland - the website for buying used cars, in Ireland. Otto absorbs ‘boring’ information and simplifies it for an audience who needs exactly that. Otto is the personification of efficiency and support. No funny business.