Bayer Thailand: Bayer For Her - Conversation of Care

Project Highlight
A healthy society is built on the foundation of its citizens' well-being. Bayer For Her promotes the importance of women facing hormonal issues and sexual health concerns to seek consultation with experts for appropriate treatment. This initiative aims to ensure that these women can live worry-free and safely, away from the challenges of abnormal hormonal conditions.
As a result, more women are encouraged to engage in conversations with professionals or share their concerns with those close to them, fostering a supportive community and contributing to overall societal health.

Objective
Bayer For Her - Conversations of Care is a campaign aimed at fostering discussions about sexual health by highlighting issues that concern women or are commonly experienced, such as irregular periods, mood swings, and hormonal acne. The goal is to encourage women to start conversations with friends and loved ones, empowering them to share their experiences openly.

The campaign utilizes simple language that avoids overly technical jargon, making it accessible and relatable. It seeks to educate women and encourage them to explore their symptoms, emphasizing that these issues can be addressed through consultations with medical professionals or pharmacists, without the fear of embarrassment. The motto, “Women’s issues, let’s talk about it,” reinforces the importance of open dialogue around these topics.

Concept
Understanding sexual health begins with the right conversations. 
Bayer For Her - Conversations of Care aims to create a space where everyone feels encouraged to discuss and consult together, whether with friends, close ones, or experts. Various influencers focus on raising awareness and understanding that talking about women's sexual health is not wrong or shameful, reinforcing the message that “Women’s issues, let’s talk about it.”

We have chosen influencers to engage women across different sectors. This includes (1) TikTok influencers who present sexual health topics in a simple, relatable way, helping women feel comfortable discussing these issues without worry. They encourage everyone to be mindful of their own bodies and recognize any unusual symptoms. (2) Additionally, experts such as pharmacists and gynecologists will address questions and provide guidance on proper self-care practices.

Result & Effective
Creating understanding starts with accurate discussions. Bayer For Her - Conversation Of Care will be a space where everyone feels empowered to talk with experts and various influencers. The focus is on fostering knowledge and understanding that discussing women’s sexual health is not wrong because 'women’s issues, speak up and talk about them.' ‘เรื่องผู้หญิงพูดสิพูดได้' (Conversation of care)

Impression 10.7M
Reach 7.3M
Views 9.2M
Engagement 475K