Outdoor ad: KFC: The Flavour Has Spoken

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Marking the return of its fan-favourite range ‘Hot & Spicy’, KFC has launched a new campaign claiming The Flavour Has Spoken, via Ogilvy.
Live this week across TV, OOH, radio, social, earned, in-restaurant and digital, the new campaign features a series of Hot & Spicy eating moments that leave people unable to speak coherently – all because its flavour has literally spoken. It was developed by Ogilvy in conjunction with KFC agency partners Ogilvy PR, EssenceMediacom, AKQA and Design Intoto.
As part of the campaign, an activation developed by Ogilvy PR will also see the Hot & Spicy range featured at a world-first ‘Colonel’s Spice House’ restaurant experience in Sydney’s Spice Alley in partnership with TikTok star Dimsimlum, along with a range of other pre-launch activities across multiple platforms.