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Outdoor
Squealing Pig Wine: Squealing Pig Wine 'I kissed a girl'
Squealing Pig promoted their custom Lesbian Pride Label and Mardi Gras sponsorship through a timely OOH campaign coinciding with Katy Perry’s pre-game performance at the AFL Grand Final (Australia’s biggest sporting event).
As a long-time supporter of the LGBTQIA+ community and ongoing sponsor of the Sydney Mardi Gras, every summer, Squealing Pig switches out the labels on their 750ml bottle of Rosé across the country, with nine limited-edition Pride Labels that feature bespoke cheeky rhymes and stories celebrating each of the Pride communities.
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