Interactive ad: Burger King: Hack Friday

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Burger King took creativity to the next level on Black Friday 2023 by "hacking" advertising in a bold way, placing promotional stickers directly on the most sought-after products during the event. Utilizing guerrilla marketing strategies, they cleverly infiltrated among the hottest deals. With the innovative vision of BBA Ecuador, the campaign not only created a buzz on social media but also redefined advertising tactics during discount events, attracting a new audience and setting a standard in the industry.

The results of this strategy were impressive: store traffic increased by an astounding 35.20% compared to 2022, surpassing the initial goal of 20%. With over 4,000 stickers placed in more than 60 locations across 9 shopping centers nationwide, Burger King demonstrated that guerrilla marketing can not only transform a brand's perception but also significantly boost sales, solidifying its position as a creative and savvy brand during the discount season.