Canada and the US have seen an increasingly intense divide between the Left and the Right. Given that Pizza Pizza is a brand that stands for togetherness (after all, nothing brings … read morepeople together quite like pizza), we saw an opportunity to bring unity to the table by simply rebranding our 20-wing box. As a symbol of harmony between Left and Right, we launched new Bipartisan Wings by Pizza Pizza, uniting actual left wings and right wings in one box.
To kick off the campaign, we captured attention by parodying divisive political attack ads airing on TV. Except, ours were about chicken. Each “attack ad” was interrupted by a call for unity - in the form of our Bipartisan Wings.
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