Embed Video
There are still some people who think it’s okay to drink drive and this campaign is designed to tell them that they’re 'full of it.' The campaign demonstrates the physical challenges
… read morethat drink drivers face when they get behind the wheel. But on a behavioural level, it also challenges excuses and the anxiety drink drivers put themselves through whenever they test themselves behind the wheel. Engineers disassembled the vehicles and fitted them with a range of pumps and hoses to create a watertight seal that the drivers could safely enter as the liquid filled up around them. 60,000 litres of specially produced non-alcoholic beer and wine was produced by a local brewer to create the campaign that was filmed in-camera without special effects.
read less...Hair & Makeup: Tracy Phillpot
1st A/C: Jake Cooper
2nd A/C: Rebecca Duncker
3rd A/C: Henry Buckley
Grip: Justin Van Zyl
Grip Assist: Django Nou
Gaffer: Daniel Ross
Gaffer Assist: Blake Stringer
Art Dept: Geoff Tarr
Action Vehicles: Peter Itsines
Safety Supervisor: Johnny Halyday
Safety Supervisor: Keith Bichard
Drone #1 Operator: Andrew Johnston
Sound Recordist: Scott Illingworth, Seeing Sounds
Photographer: Steve McCawley
Asst Photographer: Tom McCawley
Asst Photographer: Josh McCawley
Retoucher: Rowan Dodds
Editor Stephen Deeble, Visualizm
Assistant Editor: Maddie Tierney
Sound Engineer: Scott Illingworth, Seeing Sounds
Male Talent: David Daradan
Female Talent: Stephanie Dawson
Lighting: Daniel Ross
Safety Officer: Clay Dunn
Nurse: Catherine Wake
Traffic Control: Seychell Traffic
Media Agency: Carat
Out of Home: MediaNest, oOh!, JCDecaux
