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SAPOL: Drink Drivers Are Full Of It Female
There are still some people who think it’s okay to drink drive and this campaign is designed to tell them that they’re 'full of it.' The campaign demonstrates the physical challenges that drink drivers face when they get behind the wheel. But on a behavioural level, it also challenges excuses and the anxiety drink drivers put themselves through whenever they test themselves behind the wheel. Engineers disassembled the vehicles and fitted them with a range of pumps and hoses to create a watertight seal that the drivers could safely enter as the liquid filled up around them. 60,000 litres of specially produced non-alcoholic beer and wine was produced by a local brewer to create the campaign that was filmed in-camera without special effects.
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