Nacional Seguros: Smoking is a Disaster Tsunami

Smoking is one of the leading causes of preventable death worldwide. Each year, millions of people die from smoking-related diseases, surpassing the death tolls of the most devastating natural disasters such as volcanoes, hurricanes, and tsunamis. In this campaign, our goal is to demonstrate the magnitude of deaths caused by smoking by comparing them to natural disasters to create a powerful impact.

People tend to underestimate the impact of smoking on their health and society. While they are aware of the risks, daily news about natural disasters grabs more attention due to its immediate emotional and visual impact. Comparing smoking's effects to natural disasters highlights the seriousness of the issue in a way that resonates deeply with the audience.

We present striking images that compare the effects of smoking to natural disasters such as volcanoes and hurricanes. Each image shows a lit cigarette triggering these catastrophes, symbolizing the catastrophic damage that smoking causes. Warning signs reinforce the message: "Smoking is a Disaster," emphasizing the alarming death toll caused by smoking each year, compared to natural disaster victims. The call to action prompts immediate reflection on the magnitude of the problem.