TV ad: BNZ: Sorry, Russell.

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This 30” spot sees the Bank of New Zealand apologising to NBA Legend, Russell Westbrook. The bank teamed up with the 9x All Star, and former teammate of New Zealand’s only current NBA player, Steven Adams, to dramatise the fearsome reputation New Zealand ballers have across the world. With funding and support from BNZ, a new generation of New Zealand basketballers will have a platform to compete at basketball’s highest level and strike fear on the court. The film sees Russell expressing mock displeasure at BNZ’s investment in the sport. The TVC and online film featured a social extension that saw young New Zealand basketballers tagging Russell in hype tapes to give him a taste of what’s to come.