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Morphe: Eye Roller
Get ready for the biggest drama of the year... To create excitement for Morphe’s new holiday capsule collection—and arm makeup-loving baddies with the tools to survive/thrive this season—Design Army conceived a wildly tongue-in-cheek, eye-popping campaign that celebrates holiday glam to the MAX. Made for those who love the bold drama that makeup can bring to life, this creative story unabashedly screams beauty like you’ve never seen. We invite you to own, embrace (and maybe even slightly enjoy) the season’s chaos. And rest assured, whatever the festivities hold—you’ll face it all. Unapologetically. Turning up the home-for-the-holidays drama with wit and wow visuals—we created a series of short film clips inspired by old-school TV Soaps. Who cares if the turkey’s dry when your lips are perfectly plump? Get ready to look perfectly put-together when things get messy. And why stir things up when your look is flawlessly locked in? Wholly inspired by the product’s makeup palette, we playfully brought all the shades, shimmer, and over-the-top drama to life in every crazy detail.
DESIGN ARMYCo-Founder & Chief Creative Officer: Pum LefebureAccount Directors: Jake Lefebure, Jessica Deseo, Samantha Giodano KimCreative Directors: Heloise Condroyer, Sucha Becky, Mariela HsuDesign Team: Momo Jiang, Bynn Shen, Richard Liu, Ziyi Xu, Chloe JungMORPHECEO: Simon CowellVice President, Brand: Christie MillerSenior Director, Editorial: Alex ShannonSenior Director, Creative Services: Kaly GirotProject Managers: Brianna Nelson & Alex DrysdaleAGP PRODUCTIONS Director: Greg SwalesProducer: Alexey GaletskiyDirector of Photography: Chevy TylerEditor and Sound Design: Leila LorenzColor: Cameron MarygoldVFX: Ryan Zum MallenPost Producer: Ben FerrenPost Production Supervisor: Chevy TylerPhoto Digital Tech: Amanda YanezPhoto Team / Grip Support: Juliet Lambert, Michael Camacho, Keith BennettOn-Set Coordinator: Federica BarlettaProduction Team: Ivan Shentalinsky, Ryan HumphreysSTYLE DEPARTMENTStylist: Luca FancioniFashion Assistant: Frankie BenkovicMake-up Artist: Etienne OrtegaMU Assistant: Freddy CastroHair Artist: Lisa Marie PowellHair Assistants: Mallory Gray, Brooke TokarNails: Lisa KonSET DESIGNProduction Designer: Isaac AaronLead Man: Matt BanisterSet Decorator: Zoe-Zoe SheenFlorist: Gray HongDraper & On-Set Dresser: Hally DavisCREW2nd Cam Operator: Daniel Willard1ST AC A-CAM: Mikyla Jonck1ST AC B-CAM: Hannah Carpenter2ND AC: Estevan FalconGaffer: Bailey ClarkKey Grip: Charles TaeBBE: Noah ShettelDolly Grip: Daniel KusendaMODELSGloria El-achkar - L.A. ModelsMegan Wiggins - Otto Models Corp.Bianca Rojas - Vision ModelsJON PATERSON STUDIOProduct Photographer: Jon PatersonDigital Tech: Maiko AndoPhoto Assistant: Matt HintzProps Stylist: Suzy KimProps Assistant: Maja SecerovProducer: Jai-Lee EgnaOn-Set Producer: Nicole WatsonRetouch: Rob Willingham Related |
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