Toyota's indestructibility has become a myth in Paraguay. The world's largest automotive brand embraced the country, building a unique history that began with the first victory in … read morethe Transchaco Rally in 1971. Probably the toughest and most Paraguayan test for any vehicle at the same time. For more than 55 years, the brand has achieved a strong connection with local culture, celebrating its way of being with the quality of an international brand. After the success of its last campaign starring Bruce's double, the brand is betting on a new story that once again seeks to capture the public's attention through entertainment. This time, it is Jasy Jatere, Pombero, Mbói Tu'i and Luisón who take the brand's most iconic vehicles and challenge Toyota's DNA on all terrains. Quality, durability and reliability put to the test in the land of myths, such as mountains, wetlands and marshes, the jungle and the city. In the audiovisual, you can see a story built on myths, their particularities and supernatural powers, with the tone of a superhero movie of current cinema to reach people through Paraguayan popular culture, reinforcing the commitment that the brand has been building with the country.
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