K-Citymarket: AD(D) TO CART

K-Citymarket wanted to display its exceptionally wide product range. With the insight of "if there's and ad for it, you'll find it from K-Citymarket", we took over primetime ad breaks, inserting our brand character to other brand commercials.
An on-screen QR-code let primetime viewers add products from different ads to K-Citymarket’s online cart.

The campaign includes 15 leading brands from Finland, e.g. Doritos, Löfbergs, Felix, Lotus, Ingman and Benecol, whose TV-spot set-designs, props, lighting and color-themes were reproduced to the tiniest detail to insert K-Citymarket’s brand character into them.