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Outdoor

Kintab Toothtabs: The Killer Smile: Polar Bear

The problem of plastic waste is one of the most pressing environmental challenges today especially when they end up in our oceans. Toothpaste tubes are made out of plastic and these tubes often break down into microplastics which become toxic when ingested by marine animals. In response to this, Kintab launched the Killer Smile campaign in collaboration with Marine Wildlife Watch of the Philippines (MWWP). The campaign uses striking visuals of marine animals— a dolphin, whale, and polar bear—crafted from toothpaste to symbolize the fatal impact of plastic waste in our daily personal toiletries.
Credits Other credits

Traffic and Operations Director: Chot Gatmaitan

Marketing Manager: Nathaniel Sta. Teresa

Marketing Intern: Cedric Libao

Executive Assistant to the Chairman: Ioni Ofrasio

Creative Services Director: Al Salvador

Head of Final Art: Manny Vailoces

Final Artist: Vilma Magsino

Social Content Creator: Leah Arriento

Finance Director: Leah Gonzales

Assistant Finance Manager: Paige Ocampo

Accounts Payable Assistant: Julie Torne

Tech Manager: Jed Campo

Group Account Coordinator: Lala Borja

Logistics Support: Ara Tejoc

Logistics Support: Steve Alcaraz

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