Print ad: BMW Motorrad: Scotland

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New paths, new scents, new encounters—BMW motorcycles represent ultimate freedom and adventure, offering everything needed to embark on a journey of rediscovery, whether on asphalt, gravel, sand, or mud. This spirit is captured in BMW Motorrad’s brand promise: “Make life a ride.” Inspired by this promise, Serviceplan Switzerland launched a new image campaign, inviting us to rediscover the world in a creative way. The campaign features five stunning landscapes that reflect the contours of country flags, each incorporating one of five BMW motorcycles, seamlessly blending design and adventure.

Category Automotive
Client BMW
Agency Serviceplan Switzerland
Country Swaziland
Uploaded 16 October, 2024

Credits

Executive Creative Director
Micha Seger
Executive Creative Director
Marcin Baba
Creative Director
Thomas Lüber
Copywriter
Kelsang Gope
Copywriter
Peter Liptak
Art Director
Hanning Beland
Art Director
Michael Winnicki
Art Director
Ioana Marinescu

Other credits

BMW Motorrad Switzerland: Marc Gobeli (Head of Marketing), Alain Fischer (Management Associate Marketing), Luca Willi (Marketing & Products Specialist)

Dominic Häuptli, Kristina Petersen (Consulting), Denise Goldmann, Noëlle Zuurmond (Realization), Nathalie Diethelm, Raul Serrat (Overall responsibility)

AI-Production: Maggy Fischer, Regina Calix Jo, Christoph Struber, Nicolas Plauert, Sebastian Weidner, Dominik Moser, Sandra Meyer (Serviceplan Make)

Photography: Mathias Zuppiger (Photography), Marc Keller (StudioGutenswil)

Media: Beat Graf, Thomas Koller (Mediaplus, DooH), Ragavi Thiyagarasa (Dentsu, OoH), APG (DooH & OoH spaces)

Proofreading: Diction AG

BMW Motorrad: Scotland

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BMW Motorrad: Scotland

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