For the brand’s first ever global brand campaign, Rare Beauty partnered with Fred & Farid Los Angeles to launch “Every Side of You” under a new creative message “Love Your Rare.” The campaign is a celebration of all the sides that make us unique and is the brand’s call to action as Rare Beauty encourages their community to embrace all that makes them who they are. Inspired by founder Selena Gomez's raw authenticity and unshakeable confidence as a multidimensional singer, actress, philanthropist, and friend, the campaign frames the different sides of ourselves as unique points of our identity, each worth loving and celebrating. The centerpiece of the campaign is a powerful film created by Fred & Farid Los Angeles and Rare Beauty’s internal creative team, with founder Selena Gomez as the voice over talent. With a core theme of finding beauty in our imperfections, the film sets out to evoke joy, reassurance, comfort, and relatability in owning our individuality.
