TV ad: BitisHunter: Step Forward

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BitisHunter is boldly redefining itself to stay ahead in an ever-evolving market, transforming from a sneaker brand into a symbol of fearless self-expression for young Vietnamese.

The campaign dares to capture the raw emotion of stepping into the unknown, taking consumers on a journey from fear to exhilaration. In a generation questioning their place in Vietnam’s future, BitisHunter emerges as a rallying call—empowering them to push boundaries, make history, and shape culture. With a striking new identity, the brand aims not just to stay relevant, but to own the emotional moments where boldness and progress ignite.