IKEA Thailand: Flooded Room, 1

Northern Thailand saw its worst flooding in 30 years. Thousands of families have lost everything, including their homes and hope, as floodwaters and mud cause extensive damage across the region. In response, IKEA Thailand has rallied the community together in support of rebuilding the devastated homes with its IKEA Flooded Room campaign. In a creative twist on its iconic room ads, IKEA and VML Thailand has reimagined its beautifully styled spaces as flooded rooms, symbolizing the widespread destruction caused by the disaster. This striking visual campaign, IKEA Flooded Room, aims to raise awareness and mobilize support for those affected. IKEA is calling on customers to donate their IKEA furniture, or even sell back their old pieces, which will be collected and delivered to families in need, all facilitated by IKEA. Partnering with The Mirror Foundation, a leading organization actively working on the ground to assist flood victims, IKEA will ensure that every piece of donated or repurchased furniture reaches the homes of those who need it most. The IKEA Flooded Room campaign, developed in partnership with VML Thailand, was launched within 24 hours of the disaster to provide immediate relief. This collaboration demonstrates the power of rapid creative response in times of crisis, offering not only immediate help but also hope for the future. Together, one piece of furniture at a time, IKEA and its customers are helping restore homes and lives in Northern Thailand.