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This Ad uses the symbolism of Halloween to create an emotional connection between the audience and Coca-Cola, highlighting the impact of running out of their favorite drink in the … read moremiddle of a celebration. The image of the empty bottle against a dark background evokes the feeling of "lack" or "emptiness," which, in the festive context, becomes a comical threat. The ad turns this everyday fear into something as terrifying as the monsters or ghosts that define Halloween, but with a humorous twist.
The message plays with the irony that, amidst all the scares and the paranormal, the real horror is the absence of Coca Cola, emphasizing the importance of having it present at any celebration. The campaign appeals both to a sense of humor and the familiarity of the brand, positioning Coca Cola as essential for ensuring a complete experience during the festivities.
Advertising Agency: Matix_
Brand: Coca Cola
Team: Matix_
Media: Print, Outdoor
Country: Ecuador
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