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Burger King: It's the best costume
Burger King and BBA Ecuador launched a Halloween campaign celebrating homemade, imperfect costumes under the slogan "For us, it's the best costume. Real tastes better." The campaign, featured on social media and in stores, showcases costumes made with simplicity and creativity, highlighting authenticity over perfection. This concept aligns with Burger King's brand message, which values what's real and authentic, just like their flame-grilled burgers.
With this strategy, Burger King reinforces its irreverent and approachable identity, showing that what truly matters is the effort and authenticity, both in the costumes and their food.
Brand Manager: María José Morales Baquerizo Related |
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