Heimstone: The ‘Un-Endangered Leopard Print’

This campaign celebrates the iconic leopard print, a fashion staple that, unlike its real-world counterpart, has stood the test of time, never going ‘extinct’ in the world of fashion. At the heart of the campaign is a documentary-style film that cleverly parodies wildlife conservation documentaries, emphasizing the enduring nature of the leopard print, a pattern that has evolved over the decades, always staying relevant.

Alix Petit, the visionary behind Heimstone, shares, “We wanted to celebrate the resilience of the leopard print, drawing a fun parallel with how wildlife documentaries focus on endangered species. The leopard print, however, needs no saving—it’s a symbol of longevity in fashion.” The campaign invites fashion lovers to recognize and celebrate the staying power of trends that never truly disappear.

This professional campaign titled 'The ‘Un-Endangered Leopard Print’ ' was published in France in October, 2024. It was created for the brand: Heimstone, by ad agency: The Refreshment Club. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 1 hour ago.