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Osmow's: Hooked On The Sauce
Restaurant chain Osmow’s Shawarma is turning up the flavour and the fun with its latest campaign, “Hooked on Sauce,” featuring its wildly popular Garlic Sauce—a creamy, rich sauce so good, it’ll have you hooked. Blending tradition with modern flavour, Osmow’s Garlic Sauce has earned a cult-like following and become the most popular item on the menu. It’s not just a condiment—it’s a culinary marvel. The concept was the brainchild of Osmow’s in collaboration with director Adeel Shamsi at creative video agency Imagine Nation Collective and Toronto-based creative agency Bob’s Your Uncle. The campaign taps into a simple truth: while many have tried to replicate Garlic Sauce at home, none can match the unique and delicious taste of the brand’s most beloved menu item.
Principal & Founder: Sam Osmow Related |
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