Inspired by the emotional moments parents and children experience during the back-to-school season, Kleenex’s latest creative spot The Big Day beautifully captures the heartwarming … read morejourney of a mom and son on his first day of school. The spot opens on a mother preparing her son for the big day – first day of school! As he packs his bag, he includes a pack of Kleenex. The ad follows with their ride to school, ending at the school drop-off where the mom tears up and her son runs back to comfort her with the Kleenex he packed earlier. In the background, a poignant cover of Bob Marley and The Wailers’ “Three Little Birds” plays adding additional emotional wallop.
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