Zambrero: Paint The Town Green: Zambrero: Paint The Town Green

Focusing the brand and revitalising the Feel Good Mex platform, with a refreshed visual identity and personality by consolidating comms and social activity, culminating in a national OOH and digital campaign called “Paint The Town Green”. This set the foundations for a Zambrero relaunch. “Feel Good Mex” is defined from product to purpose, connecting it in a way that emotionally appealed to our new audience.