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Outdoor
Carnival Cruise Line: 100% Holiday: Carnival Cruise Line: 100% Holiday
We created a bespoke data project for Carnival that unearthed a key insight - that most time on family holidays is wasted not ‘being on’ holiday. The data we collected and analysed not only shaped the creative strategy and approach, but also allowed consumers themselves to have a direct and authentic impact on the campaign. This led to the highly successful ‘100% Holiday’ creative approach, that used the consumer’s own past holiday experiences to promote Carnival as the perfect solution to maximising your holiday time.
Fraser Kelton: Editor Related |
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