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Outdoor
Fetch: TV PURGATORY: Fetch: TV PURGATORY
With more content at our fingertips than ever before, viewers often spend more time trying to find TV shows and movies than they do watching them. To emphasise the issue we developed “TV purgatory" a metaphor for the frustrating limbo we all find ourselves in when it comes to navigating the huge amount of content available in streaming apps and channels.
Through a series of four TVCs, we highlight the rich and differentiated functionality available via Fetch. The structure for each execution is the same, driven by a curious voice over, observing the unique insights we all grapple with on a daily basis, before they are transported into the world of Fetch, where watching TV becomes as simple and fun as it used to be.
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