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Praise: Give It Some Mayo
There are some things in life that just get better when you ‘give it some mayo’. The outside of a grilled cheese jaffle to make it crunchy, in your scrambled eggs to make them creamy and even in your baking to add richness and moisture.
But also stories, cricket, netball, singing, beatboxing, piano, inventions, darts, dancing, bottle flip challenges, made-up games and even applying makeup. The list is endless. The new brand positioning sees Praise take rightful ownership of the mayonnaise category, by celebrating all the great things made greater when you ‘give it some mayo’.
Creative Operations Director: Sarah Miller Related |
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