Life360 and Tile empower families to stay connected to the people and things that matter most, making everyday family life easier, safer, and more secure. Families are complicated. While they love and protect each other, they can also drive each other crazy. In a new campaign, “Family-Proof Your Family,” Life360 and Tile humorously (and sometimes horrifyingly) lean into this dynamic by spotlighting worst-case scenarios of innocent situations gone horribly wrong — showing how a simple tool for connection and tracking could help avoid potential family drama.
Credits
Other credits
Client
Mike Zeman, CMO
Jon Troutman, VP of Brand & Creative
Spencer Hansen, Senior Creative Director
Katy Walden, Product Marketing Director
Brittany Lamp, Director of Brand Content
Katy Walden, Product Marketing Director
JJ Bannasch, Senior Director of Growth Marketing
Shawn Stacy, Senior Manager of Growth Marketing
Liz Tynan, Director of Product Marketing
Valerie Kalmatskya, Senior Creative Project Manager
Kelly Hamiliton, Senior Creative Project Manager
Agency
Hannes Ciatti - Chief Creative Officer, Founder
Ed Rogers - Managing Partner
Matt Bonin - Managing Partner, Entertainment + Production
Tara Fray - Head of Strategy, Partner
Tom Naughton – Strategy Director
Josh Litwhiler - Executive Producer, Film
Shannon Coletti - Head of Brands
Design: Studio Herrstrom
Erik Herrström, Creative Director
Jon Marsh, Senior Designer
Yuriy Starikov, Senior Designer
Marcell Gulyas, Motion Designer
Kara Griffin Cushman, Operations + Production
Music: Walker
Managing Director: Sara Matarazzo
Executive Producer: Dottie Scharr
Senior Producer: Samantha Zirin
EDITORIAL
WORK
Editor: Rich Orrick
Partner/Executive Producer: Erica Thompson / Chris Delarena
Assistant Editor: Joey Tuzzolino
POST / VISUAL FX
KEVIN
VFX Supervisor: Tim Davies
Online Producer: Dan Roberts
COLOR GRADE
COMPANY 3
Colorist - Tom Poole
Producer - Nick Krasnic
SOUND DESIGN AND MIX
Sound Design - Dan Flosdorf
Mix Engineer - Dan Flosdorf
