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LADAPT: The Eyes
To mark the 28th European Week for the Employment of People with Disabilities (18-24 November 2024), the association LADAPT and BETC Paris are joining forces to raise awareness among the general public and employers about equal opportunities in employment. Although 2024 was marked by the Paralympic Games, disability remains the leading cause of discrimination in France and in the workplace, according to a report by the French Human Rights Ombudsman. This observation justifies the theme of this year's action: ‘Disability and career paths: How can we ensure genuine equal opportunities?’ While the way other people look at them should never be an obstacle to the professional development of people with disabilities, 61% of employees believe that it is difficult to integrate a disabled person into their company, according to a study by Agefiph released in 2023. To illustrate this reality, BETC has teamed up with Renaud Lavency, a talented illustrator represented by Jungler, a multidisciplinary animation studio, to produce a film immersing us in the daily life of a young woman suffering from congenital transverse agenesis, in other words: born without a left forearm. Throughout her career, the film reveals the weight of people's opinions on her daily life. This bubbly, strong-willed heroine offers us a different perspective on disability in the professional world, until she emerges victorious from her journey.
Brand Managers: Philippe Berranger, Magalie Jarousseau |
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