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LADAPT: The Eyes

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To mark the 28th European Week for the Employment of People with Disabilities (18-24 November 2024), the association LADAPT and BETC Paris are joining forces to raise awareness among the general public and employers about equal opportunities in employment. Although 2024 was marked by the Paralympic Games, disability remains the leading cause of discrimination in France and in the workplace, according to a report by the French Human Rights Ombudsman. This observation justifies the theme of this year's action: ‘Disability and career paths: How can we ensure genuine equal opportunities?’ While the way other people look at them should never be an obstacle to the professional development of people with disabilities, 61% of employees believe that it is difficult to integrate a disabled person into their company, according to a study by Agefiph released in 2023. To illustrate this reality, BETC has teamed up with Renaud Lavency, a talented illustrator represented by Jungler, a multidisciplinary animation studio, to produce a film immersing us in the daily life of a young woman suffering from congenital transverse agenesis, in other words: born without a left forearm. Throughout her career, the film reveals the weight of people's opinions on her daily life. This bubbly, strong-willed heroine offers us a different perspective on disability in the professional world, until she emerges victorious from her journey.
Credits Other credits

Brand Managers: Philippe Berranger, Magalie Jarousseau

Agency

Agency Managers: Lucie Munsch, Nicole Chazalette, Pierre-Louis Cabon

Strategic Planner: Julie Quicray

Creative Resources Coordinator: Constance Chauveau

Head of TV Production: Felix Vroegop

Production

Executive Producers: Sebastien Pribile, Eva Le Bourg

Sound Company: Capitaine Plouf

Sound Producer: Guillaume Le Guen

Sound Designer: Nicolas Ghyselen

Music Production: Nicolas Mantoux

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