La Roche Posay: Pelota

What happens when the shape isn't right?

We ively instinct know what a circle should look like. We see them everywhere. But what happens when those perfect forms become distorted?

This irregularity is what La Roche-Posay's newest Anthelios campaign wants you to notice – on your skin. Like a misshapen tennis ball or coin, a mole that's no longer round or has an even border could be a sign of skin cancer.

Early detection makes all the difference.