ORB Innovations is introducing the new ORB Sport™ Smart Mouthguard, the first-of-its-kind wearable device for athletes and fitness enthusiasts. The ORB Sport Smart Mouthguard … read moremonitors data, offering athletes a comprehensive view of their performance while protecting against dental injuries like fractured teeth. To support the launch, the company is debuting a new advertising campaign starring Atlanta Falcons Running Back and ORB Sport partner Bijan Robinson. Promising “we are the new guard,” advertising shows how the breakthrough device helps Bijan “track every step, monitor every hit” to help him study “how much heart he puts into every move.” The advertising was created by TMA. The campaign will run across broadcast and digital, including organic and paid social. Other agency partners include Zimmerman on media, Ketchum on PR, and Stadium on production.
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