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ORB Sport: My Why

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ORB Innovations is introducing the new ORB Sport™ Smart Mouthguard, the first-of-its-kind wearable device for athletes and fitness enthusiasts. The ORB Sport Smart Mouthguard monitors data, offering athletes a comprehensive view of their performance while protecting against dental injuries like fractured teeth. To support the launch, the company is debuting a new advertising campaign starring Atlanta Falcons Running Back and ORB Sport partner Bijan Robinson. Promising “we are the new guard,” advertising shows how the breakthrough device helps Bijan “track every step, monitor every hit” to help him study “how much heart he puts into every move.” The advertising was created by TMA. The campaign will run across broadcast and digital, including organic and paid social. Other agency partners include Zimmerman on media, Ketchum on PR, and Stadium on production.
Other credits

Creative Agency: TMA (Los Angeles)

CEO: Trina Roffino

Executive Vice President, Managing Director: Erin Wasson

Chief Creative Officer: Harris Wilkinson

Executive Creative Director: Kevin Kleber

Group Creative Director: Steve Hinckle

Associate Creative Director: Samantha Roppolo

Copywriter: Isaac Lippe

SVP, Account Services: Monica Simoneaux

Account Supervisor: Kacy Kobakof

Account Coordinator: Piper Krych

Senior Producer: Stephanie Murdoch

Business Manager: Angela Whittenhall



Production House: Stadium

Director: Louis Browne

Exec Producer: Michael Bergin

Producer: Bar Hariely

DP: Neema Sadeghi

PD/Art director: Phoebe Darling-Senner

Stylist: Lisa Li

Color: ETHOS Studios

Sound Design: Christian Stropko

Editor: Matt Carter

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