Metro Shoes: Takes You To The New

For far too long, progressive womanhood has been seen as a narrative that’s led by women. But the modern Indian man is evolving to be an equal partner, and this campaign celebrates that. Created via Talented India, the latest instalment of ‘Takes you to the new’ by METRO Shoes, shows how men can break cultural and conditional barriers through the way they show up during small, everyday moments, right up to consequential ones. The film showcases the camaraderie between the couple with an undeniable chemistry and the surreal qualities of the man complemented with an upbeat track, sure to bring-a-smile-to-your-face. The treatment of the film is sublime with a cast that steals your heart. The styling of the actors is cultural with a dash of modernism. All through the course of the film, different footwear categories from METRO’s latest collection catches your attention, lending cues for the celebratory festive and wedding seasons ahead.