One Bangkok, the new 17-hectare, 3.2 billion USD “Capital” of Bangkok Metropolitan, will give Bangkok and its people a much-needed second breath with the project’s “life-readied” design city within the city. It will comprise greenery covering 50% of the total area, a 2km Art loop for inspiration, 5 premium office towers, 5 world-class hotels, 3 super-luxurious residential towers, and 3 retails experiences catering street vibes, local brands, and world luxurious brands. TBWAThailand was tasked with doing justice to this “new heart” in launching the project. To be “The Heart of Bangkok,” this mega project must transcend mere scale. As the project is the city within the city it must also be the heart within the heart of The Bangkokians.
