Laneige: Jin-ius, 1

Korean skincare brand Laneige has launched a new campaign by Jung von Matt HANGANG featuring Jin of 21st century pop icons BTS. The work celebrates the “Jin-ius” of Laneige’s Cream Skin Cerapeptide Toner & Moisturizer. The campaign holds significance for Jin, known as “Worldwide Handsome,” as it marks his first participation in a beauty initiative. It showcases his role in solidifying Laneige’s identity as a global brand. Jung von Matt’s “Jin-ius” campaign runs globally, showcasing key features of the Cream Skin Cerapeptide™ Toner & Moisturizer—Cerapeptide™, Micro-blending Technology™, and 120-hour long-lasting hydration. The campaign highlights Jin’s flawless skin from every angle as he examines the product in a laboratory setting. The message conveys that Cream Skin Cerapeptide™ Toner & Moisturizer provides “the deep moisture you need, the milky light texture you love. ”Inspired by the product’s impact, Jin dances freely as he discovers the genius innovation behind it.