Toyota bZ4X: Tears

Toyota unveils its new marketing campaign for the bZ4X, “A Secret Worth Sharing,” spreading the word that, yes, Toyota does make an all-electric vehicle. The fully integrated bZ4X campaign was developed using Toyota’s long-standing Total Toyota (T2) marketing model. The T2 model integrates efforts to create a cohesive marketing approach inclusive of multicultural marketing and the mainstream market. The T2 agency team includes Saatchi & Saatchi and Intertrend. In partnership with world-renowned Asian director, Tarsem, Intertend connects popular Asian cinema genres to showcase the all-electric Toyota bZ4X as the hero who saves the day. In the spot “Monster,” a monstrous crab has taken over the town, and all the gas stations are out of commission. A man in a bZ4X approaches a frightened woman and rescues her by offering her a ride. In “Tears,” a tearful woman expresses that she cannot be with her true love because her family only drives electric vehicles. She then discovers that her true love drives a Toyota bZ4X, which is even better.