The Greater Copenhagen Region needed to attract international talent – but convincing someone to come and live somewhere they don’t speak the language (and maybe have never heard of) … read moreisn’t exactly easy. How can they be sure they’ll be happy?
Introducing Life Quality Insurance.
Ogilvy Denmark’s recruitment campaign destroys relocation anxiety with a world-first innovation – guaranteeing the happiness of people who were brave enough to uproot their lives. All you have to do is sign up, move here, then work out if being here works for you.
Why? Well, we’re always finishing at the top of world happiness surveys, so we know the odds are good that people will decide to stick around. And even though we offer world-class work-life balance combined with a business-friendly outlook, stunning nature and vibrant cities, small places like us need something to set us apart from all the big players on the world stage. If that requires us putting our money where our mouth is? So be it.
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