Golden Charter Funeral Plans: Planned by you. Sorted for them.

In a world full of funeral plan ads which focus on encouraging people to make their funeral wishes known, Story tapped into the insight that a key motivator for buying a funeral plan is to make sure you reduce unnecessary emotional and financial stress on your loved ones when you’re gone.

The ‘Planned by you. Sorted for them’ campaign highlights that, with a Golden Charter funeral plan, you’re not just taking care of your funeral – you’re taking care of your family too. The TV ad captures a series of heartwarming and authentic scenarios which focus on the positive things people can leave behind for their loved ones, like happy memories rather than worries, and questionable heirlooms rather than hassle.