TV ad: Etsy: Waldo

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Orchard has created Etsy's 2024 Christmas campaign, titled 'Waldo'.

Says Christine Taffe, creative director at Orchard Creative: "We, along with our director Tom Speers, wanted to step into Waldo's life and share his experience. To see Waldo's world not from the book's bird’s-eye view, but Waldo’s view. That meant we spent most of our storytelling focused on how interactions with Waldo happen and feel, showing how his days are peppered by people excitedly finding him around the world. All eyes are on him but no one ever stops to ask how he is, or who he is. Which again, makes the Etsy gift he gets from his friend Wenda, someone who really knows him, feel like home."

Category Retail services
Client Etsy
Agency Orchard Creative USA
Production Smuggler
Country United States of America
Uploaded 4 November, 2024

Credits

Director
Tom Speers
Chief Creative Officer
David Kolbusz
Creative Director
Heather Larimer
Art Director
Dohyun Lee
Copywriter
Christine Taffe
DoP
Monika Lenczevska

Other credits

Chief Strategy Officer Laura Janness

Founder Laura Janness

Chief Executive Officer Barney Robinson

Founder Barney Robinson

Head of Strategy Sarah Garman

Head of Production Jenn Pennington

Executive Producer Jenifer Ruske

Account Director Brooke Tudeen

Production

Founder Patrick Milling-Smith

Founder Brian Carmody

Managing Director Sue Yeon Ahn

Executive Producer Drew Santarsiero

Head of Production Alex Hughes

Line Producer Alex Hughes

Production Service Unit + Sofa

Producer Tereza Kalová

Production Manager Kristýna Klozarová

Coordinator Marije Špičáková

Coordinator Eleonora Budková

1st AD Frantisek Frankie Rezek

Production Designer Henry Boraros

Wardrobe Dagmar Stefflova

Hair and Makeup Jana Dopitova

Post Production / VFX Significant Others

Managing Director Justin Brukman

Executive Producer Alyssa St. Vincent

Head of Production Alexandra Leal

Executive Creative Director Dirk Greene

Head of Design Phil Brooks

Flame Artist Nico Johnson

Producer Kyla Amols

Post Production / VFX BaconX

VFX Supervisor Jonas Drehn

VFX Supervisor Jan Tvilling

Executive Producer Lars Wagner

VFX Producer Daniella Strand

Compositing Lead Oliver Buus

Compositing Kai Hauswirth

Compositing Thomas Banner

Compositing Jacob Carlsson

Compositing Lonni Wong

Compositing Cristian Predut

CG Lead David Ryberg Lessel

CG Artist Arthur Dalvig

CG Artist Julia Forsman

CG Artist Niels Träff

CG Artist Marie Alsing

Colourist Sam Gilling

Conform Søren Knudsen

Matchmove QL Beans

Cleanup Artist Lukas Remis

Editorial Rock Paper Scissors

Editor Paul Zucker

Edit Assistant Alex H. Liu

Edit Assistant Ashley Tantillo

Managing Director Eve Kornblum

Head of Production Cynthia Laplaige

Executive Producer Justin Kumpata

Producer Whit Johnson

Music / Sound Barking Owl

Managing Director Carol Dunn

Executive Producer Ashley Benton

Producer Jenna Pangilinan

Sound Designer Mikayla Petersen

Sound Mix Mikayla Petersen

Sound Mix Henry Gilchrist

Etsy: Waldo

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Etsy: Waldo

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