Orchard has created Etsy's 2024 Christmas campaign, titled 'Waldo'.
Says Christine Taffe, creative director at Orchard Creative: "We, along with our director Tom Speers, wanted to … read morestep into Waldo's life and share his experience. To see Waldo's world not from the book's bird’s-eye view, but Waldo’s view. That meant we spent most of our storytelling focused on how interactions with Waldo happen and feel, showing how his days are peppered by people excitedly finding him around the world. All eyes are on him but no one ever stops to ask how he is, or who he is. Which again, makes the Etsy gift he gets from his friend Wenda, someone who really knows him, feel like home."
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