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ALDI: Kevin the Carrot's Christmas Mission
Shoppers will be thrilled to hear that their favourite carrot, Kevin, is returning to our screens tonight (Monday 4th November). The campaign, created by McCann, opens in a festive snowy village on Christmas Eve, but it soon transpires something is going on as a black and white van screeches into view. A series of humbug characters appear to capture the 'Christmas Spirit' before zooming off leaving the once glowing village in darkness.
Luckily, Santa has Kevin the Carrot on speed dial and wakes him to give him an incredible assignment — break into the Humbug Headquarters and outsmart Dr Humbug and her humbug minions to get the 'Spirit of Christmas' back. Using cunning disguises and a case with a 'false bottom', Kevin and his wife Katie carefully avoid a series of dangerous situations and hilarious 'booby traps' to try and save the day. It all culminates with the humbugs having learned 'Christmas is better when goodwill is returned'.
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