Argos has released its 2024 Christmas campaign with the help of Golden Globe winning director, Michael Gracey. Starring two familiar faces once again, brand mascots Connie the doll and Trevor the dinosaur help to shine a light on how the retailer can fulfil customers’ festive dreams no matter what they are. The campaign will consist of TV, press, OOH, social and an activation which will allow participants to bring their own Christmas dreams to life. The film, shot by Gracey the director of The Greatest Showman and Better Man (2024), features Trevor living out his dream as a rock star and performing his own cover of T-Rex's classic hit '20th Century Boy' on top of a Marshall speaker mountain in a majestic dreamscape. The headline act for an adoring crowd of thousands of fans—all of them his best friend, Connie.
