When you think of Sinterklaas (Saint Nicholas), you think of the main tradition: presents. But how does Sinterklaas know what you want? To assist children and parents in finding the … read moreperfect gift, bol presents itself as ‘The Shop of Sinterklaas’ in the run-up to Sinterklaas evening. The entire Sinterklaas campaign, Het Grote Speelgoedboek (The Big Toys Book) and De Grote Speelgoed App (The Big Toys App), convey the same message: Sinterklaas knows me and my wish list. The wish list is key in finding and purchasing the right gift and is the main focus of all communication.
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