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Wildfires have devastated over 50 million hectares across Bolivia's Amazon, Paraguay's Chaco, and other regions of Latin America in recent years, putting species and ecosystems … read morecrucial to biodiversity and local life at risk. However, collective memory fades faster than smoke, and each year, the scale of destruction grows as our awareness wanes.
In collaboration with our client CAVALLARO, a cleaning supplies company in Bolivia and Paraguay, we’ve launched a campaign to remind everyone that there are stains that can’t be removed! This image symbolizes the permanent scars on our ecosystems and the harsh reality firefighters face. It reminds us of the irreplaceable losses in wildlife and forests and our shared responsibility to protect what remains.
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