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UGG: Winter Lifestyle
Full-service creative studio Agüita has produced the Autumn/Winter 2024 New Winter Lifestyle Campaign for iconic Southern California-based global lifestyle brand UGG, highlighting the brand’s seasonal offerings in bold, cinematic films and photographs. Directed by Erynn Lamont, and creatively led by AKQA, the spots are playful and magical, brought to life with a diverse cast of characters. Erynn served as both director and DP for the film campaign, bringing her technical expertise to an otherwise complicated shoot. She is known for her highly skilled directorial approach, informed by her background in cinematography. The dynamic, colourful hero films convey the UGG brand’s fashion-forward aesthetic juxtaposed with its signature and unparalleled comfort and durability. The UGG brand’s New Winter Lifestyle campaign and collection features its beloved heritage icons, reimagined through a fashion lens, and its next chapter of UGGextreme fuses high-performance tech with slopes-to-street style. The new winter-ready collection boasts elevated fashion and delivers the unparalleled comfort UGG is known for. The brand campaign encourages consumers to make winter their runway with a path ploughed for passing which quickly and playfully becomes a fashion runway surrounded by the snow-dusted trees. Designed to endure any weather, UGG invites the viewer to don their winter collection and explore one’s sense of adventure.
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