The Amsterdam-based Rijksmuseum unveiled its refreshed brand strategy and the new campaign: 'Rijksmuseum Moves You', crafted by creative agency ACE. Since securing the pitch as lead … read moreagency earlier this year, ACE has steered the museum's strategy, creative direction, and integrated media rollout. The result is a multi-year strategy that launches with a campaign film, narrated by master storyteller and art enthusiast Stephen Fry. The film takes you on a choreographed journey through the halls filled with collective art history.
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