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Rijksmuseum: Moves You
The Amsterdam-based Rijksmuseum unveiled its refreshed brand strategy and the new campaign: 'Rijksmuseum Moves You', crafted by creative agency ACE. Since securing the pitch as lead agency earlier this year, ACE has steered the museum's strategy, creative direction, and integrated media rollout. The result is a multi-year strategy that launches with a campaign film, narrated by master storyteller and art enthusiast Stephen Fry. The film takes you on a choreographed journey through the halls filled with collective art history.
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