Hyundai UK has continued to challenge brand perceptions with a follow up to its hugely successful pronunciation ad from 2023. Created by Innocean UK, “Where Have You Been?” features IONIQ 5 N – winner of the World Performance Car of the Year award 2024 – and a middle-aged man dressed like a teenager from the '90s. It was shot in the UK by Jeroen Mol, the director behind last year’s film “New Dawn” – this time through the production company All Of Us Here.
