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Three Sweden: Got balls?
"Got balls?" is an initiative to raise awareness of prostate cancer while raising money for the Swedish Movember movement called
The mustache fight (link in swedish). To do that, we used a familiar shape from our own and internationally well-known logo. Not an easy sell and lots of stakeholders and brand guardians to convince to be able to do the most forbidden thing – turn our most valuable brand asset into a pair of testicles and shoving them in people's faces throughout November.
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