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Starbucks: Drink In, Breathe Out
Starbucks' new campaign, launching November 11th across TV, social, and digital channels, celebrates the authenticity of the holiday season by acknowledging the full range of emotions it brings, from joy and nostalgia to excitement and calm. It emphasises that it's normal to feel a variety of emotions during the holidays and positions Starbucks as the perfect place for a comforting sip when the holiday chaos becomes overwhelming. The campaign, featuring a film with a unique blend of 3D sets, stop motion, and animated 2D characters, follows a busy modern-day man navigating the season's chaos until he finds a moment of calm with his favourite Starbucks drink. This initiative, marking TBWALondon’s first major brand activity for Starbucks, helps slow down the holiday pace, allowing people to savour the moment and reconnect with what truly matters—being together.
Strategy Partner: Kris Flemington Related |
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